Area Attractions and Activities

Shopping in Williamsburg

The Prime OutletsThe Prime Outlets: Recently expanded, Prime Outlets – Williamsburg showcases spectacular outlet shopping.

This beautiful boutique-like center offers savings of up to 65% at 120 top designer and brand-name outlet stores from Polo Ralph Lauren Factory Store, COACH Factory and Michael Kors, to Burberry, True Religion Brand Jeans and HUGO BOSS Factory Store. Most recently, the center has added an ESCADA Company Store, Lacoste, TUMI, 2b bebe and the only lucy Outlet in the U.S.

Click here for the complete list of stores.

Merchant’s Square: Located adjacent to Colonial Williamsburg’s Historic Area, Merchants Square is an 18th-century style retail village with over 40 shops and restaurants. Visitors and local residents alike regularly experience the Square’s unique shopping, dining and special events offerings in a setting of unrivaled beauty.

Some of the most popular stores include:

  • Popular Stores at Merchant's SquareBinns: The most exclusive women’s fashion store in Williamsburg's Historic Triangle.
  • Carousel Children’s Clothier: Beautiful children’s clothing and accessories including Colonial dresses for girls and a 3-piece boys' vest and pant set, handmade exclusively for the Carousel;
  • Ocean Palm: Offers the most extensive collection of Lilly Pulitzer clothing and accessories in the Williamsburg Area;
  • Talbots: Your headquarters for classic style. You’ll find an extensive assortment of women’s casual wear, versatile separates, sportswear, dresses, and fashion accessories in a range of misses, petite and women’s.
  • Barnes & Noble @ The College of William & Mary Bookstore: Featuring books, music CDs, DVDs, children’s department, William & Mary clothing and gifts, plus a cafe serving Starbucks coffee.
  • Precious Gem: Custom-designed jewely with diamond, sapphire, ruby and solid gold by master goldsmith Reggie Akdogan.
  • The Toymaker of Williamsburg: Toy soldiers, games, dolls, puzzles – for kids of all ages.
  • The Peanut Shop of Williamsburg: Find famous Hand-Cooked Virginia Peanuts and fine specialty nut products, the region’s best selection of genuine Smithfield Hams, country hams, ham slices and bacons, and a wide selection of specialty foods. Don’t miss the samples!
  • Wythe Candy & Gourmet Shop: Delicious selections of chocolates, nuts and candy. Specialty foods include pasta, soups, cheese, meats, cookies, honeys, sauces, oils and spices.

Williamsburg PotteryWilliamsburg Pottery: Acres and acres of EVERYTHING, from dried flowers, to house wares, to a make-your-own-lamp shop.

With over 60 years of retail experience, the Pottery strives to offer customers the highest quality goods at terrific Pottery prices.

A wonderful and vast selection of items from over 20 countries can be found at the Pottery. There is truly something for everyone at the Williamsburg Pottery.

The Williamsburg Outlet Mall: With 250,000 square feet of shopping excitement, The Williamsburg Outlet Mall is a place of distinction as Williamsburg's only enclosed Factory Outlet Center!

Click here for the complete list of stores.

Williamsburg PotteryWilliamsburg Antique Mall: Since 1997, the Williamsburg Antique Mall has been a special niche in the antique market and has become a destination for those wishing to purchase antiques as well as view them in this historic colonial setting.

The Antique Mall was built to be exactly what it is – a facility to display and sell antiques and collectibles. To satisfy the hungry while shopping, La Petite Tea Room, located in the building, serves gourmet soups, salads, sandwiches and desserts. The discriminating shopper can find buys on just about anything from Hummel figurines to exquisite antique furniture.

Riverwalk LandingRiverwalk Landing: This multi-million dollar project features many shops, fine dining, a performance area, two-tier parking terrace, and two docks - one that supports cruise and tall ships and another for smaller boats.

Once, Yorktown was a thriving seaport welcoming visitors from Europe and the colonies. Its reign ended with the coming of war, but was rewarded with independence. And now, the Yorktown waterfront has awakened from its long slumber and once again is witness to the unfurling of sails and the sounds of footsteps along the dock.

Don’t miss Yorktown’s Market Days at the River! The Market is free and features local produce, fresh meat and seafood, baked goods, gourmet herbs, specialty cut flowers, handmade soaps and candles, live musical entertainment and quality art.

Some of the most popular stores include:

  • Ben & Jerry's: Featuring 30 scrumptious flavors of world famous super premium ice cream, low fat yogurts, natural sorbets, delicious shakes, sundaes, frozen drinks and all natural fresh fruit smoothies.
  • Popular Stores at Riverwalk LandingClaire Murray: You will find her heirloom quality, 100% wool hand-hooked rug creations, home accessories, apparel, needlework crafts, and bedding from this nationally known New England based artist.
    Colonial Fiber Arts: This unique shop offers fine supplies and sundries for the Fiber Artist, as well as offer special hand-worked items such as hand-spun yarns, hand honed, knitting needles, tape looms, drop spindles and other small tools, as well as Revolutionary War reproduction blankets, rugs, linens, floor-cloths and other fine items.
  • Kinks and Quirks Contemporary Handcrafts: Unique! Fun! Whimsical! These are the words most often heard as customers enter the doors of Kinks and Quirks Handcraft Gallery. Customers enjoy browsing in this unique and contemporary arts and handcrafts gallery and gift shop. Handcrafted works from over 400 artisans from throughout the United States and Canada are on display.
  • Studio Foray: A hands-on instructional arts and crafts studio and retail store. Features full line of Swarovski Crystals, semi-precious stones; silver, copper, gold findings; beads; and beading supplies.

Monticello Marketplace: Conveniently located just outside the gates of Ford’s Colony, Monticello Marketplace includes a variety of restaurants and shops. Shops include Target, PetSmart, Martins, Block Buster, Chick Fil-A, and Ruby Tuesdays.

New Town: A 365-acre mixed-use “New Urbanism” community featuring a 64-acre Discovery Business Park perfect for linking new and existing businesses with the students, faculty, and research and development power of The College of William & Mary.

New Town shopping includes more than 300,000 square feet of shops, restaurants, entertainment, and more.

Popular stores include:

The Nautical Dog: 'Gifts for you, the home, & your 4-legged friend.' Stop by to pick up gift for a friend, or some fun things for home. You can even bring your four legged friend to try on clothes or pickup a treat from the bakery. The Nautical Dog has everything from home decor, candles, gourmet people treats, dog clothing & accessories, dog bakery, and custom bedding.

Barnes & Noble BooksellersBarnes & Noble Booksellers: A great bookstore is a reflection of its community - a place where people of all ages can come to discover, be entertained or just relax.

Every Barnes & Noble store is different, offering unique features that reflect the needs of the communities and customers it serves.

CoCo Chocolatier & CreperierCoCo Chocolatier & Creperie: Features some of the finest French, Swiss, Belgian and Danish chocolate along with great Artisan pieces, many of which you've never seen or tasted before. If you're looking for the finest chocolates from Neuhaus, Ewald Notter, Knipschildt, B.T. McElrath, Chuao Chocolatier or Boca Bon you've come to the right place. In addition to these fabulous artisans we also carry a wide selection of traditional classic chocolate pieces, stop in to find out what we have for you.

Click here for a complete list of stores.

The Marquis: Once completely completed, The Marquis will be the largest retail development in Williamsburg. Currently, The Marquis features Kohl’s, Dick’s Sporting Goods, Best Buy, and JC Penny.