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Holly Rolley

  • Holly has been helping buyers and sellers for more than twenty years.  She is a long time Ford’s Colony resident who enjoys the multi-generational feel of the community. She has a very strong new construction background and has helped a multitude of buyers find their perfect setting and build their dream homes.

    Holly is dedicated to providing superior service to all of her clients. This dedication has earned her a reputation as being one of the top Realtors in Williamsburg.


    "Holly Rolley is the quintessential professional! Competent, thoughtful, and passionate about meeting our needs for that “perfect” spot to finally build our retirement home, Holly patiently supported our quest with care and concern for nearly a year before we settled on that right spot of land to construct our dream home. Once the deal was consummated, she did not fade away delighted in having helped us purchase a lot. Without us prodding or suggesting Holly reached out to us and offered to assist with the next step of this arduous process…building the “right” house. One would have thought that her having sold us the lot, she would be done…oh no, that’s not Holly. She’s an integral part of the Ford’s Colony community and as such, sees herself as a neighbor and friend to all who desire to be part of this great community. We’ve worked with many superb Realtors over the past 35 years, but never met one that offered the total package that Holly has provided to us. We have several family and friends in the queue preparing to purchase that retirement home and all of them will get our recommendation….nobody but Holly. She’s a truly genuine person that cares about more than the deal and making a sale. She cares about both the community and the customer. Holly’s efforts and approach more than met our needs without prying or prodding. By the way, she is still helping us!" - Michael & Alissa H.

    "Holly Rolley is the most competent, knowledgeable, and attentive Realtor I have ever had the pleasure to work with – buying or selling. Actually, I didn’t work with her; she assiduously worked on my behalf – and my wife’s – to find us the perfect home for our new lifestyle in Williamsburg. Holly served us for almost a year, on our timetable, to show us totally appropriate houses when we asked and changed course in a heartbeat when we further defined our desires and needs. She was always extremely personable, warm, and cheerful, continually working to please us and to meet our requirements. My wife and I trusted her completely and were always gratified when she listened, offered expert guidance, and helped us close the deal on a house that is perfect for us – at a greatly reduced price. We know that she worked behind the scenes to upgrade the house and to ensure that things were fixed and repaired, without our asking. Holly appeared to know everyone because she recommended craftsmen and repairmen to fulfill our additional desires for the house. We regularly recommend Holly to our friends, acquaintances, and associates, and I will be forever grateful for her excellent service to my wife and me." -John & Eleanor T.

    "We can highly recommend Holly for her business acumen, listening skills and delightful personality. She spent hours and days with us searching for our next home or building lot in Ford’s Colony. Just as we gave up & were considering another state-Holly called us and had found a building lot that suited our home design. In hours, Holly had the deal closed. Today we have a beautiful new home on the lot Holly found for us. She never gave up. Holly knows the Williamsburg area better than anyone else we spoke to. Most of all she listened to us, understood our needs and always responded to our calls, texts or emails. We have recommended Holly to other home buyers & sellers and will continue to do so. She’s an excellent real estate professional." -Carol & Gary

    "We engaged Holly Rolley from Fords Colony Realty to find a community and secondarily, a house that fit our criteria. We quickly realized that she was an exceptional Realtor for the following reasons: – She possessed a genuine, customer centric approach to understanding our life style, and type of house we were interested in – She would continuously calibrate search criteria while exposing us to multiple neighborhoods. – She did her research ahead of time – She was candid about pros and cons of houses she took us through – Her background in the residential building industry helped immensely – Her energy level and determination to address our needs were inexhaustible – She made a potentially stressful search experience into a fun adventure Perhaps most importantly, we implicitly trusted her as a Realtor who placed our interests first and foremost." - Rocky & Joan K.

    "After listing with an agent who had way too many listings who could not give us any consideration, I chose to re-list with Holly. From the initial interview to the closing Holly was with us at every step. She was always accessible, responsive and professional. She knew the market, what was required to sell the house and provided numerous resources when needed, even providing us with additional help after the sale. When considering a Realtor you simply could not find a finer and more honest and reputable individual. Do yourself a favor and call Holly." - Jim & Evolyn B.

    "Holly is a true treasure to Ford's Colony! She is a woman of high principles and a great worth ethic! Holly has been so kind, helpful and encouraging to us. We are looking for a home and she has been so patient and helpful to us. We can not believe she is for real. Thank you for helping Holly represent your organization." - Linda & David G.

    "Holly worked very hard to find a buyer for our house at a time when the market was stalled. Our house had been on the market for 2 years when Holly took over. She knows the inventory very well and is able to match buyers with the type of house that they want. She is able to envision how a particular house can meet the needs of the buyer with just a little "tweaking". Using all of her knowledge, she was able to find a buyer for our house in a very difficult market. I have recommended her to several friends and will continue to do so." - Kathy T.

    "Holly turned out to be TOPS!!! This will be our 20th real estate transaction in the last twenty years so, we are not novices. Holly is/was the best agent we have ever worked with. We spent about two days with Holly and selected a property, made an offer and here we are. She did not “strong arm” us by rather listened to our needs and was careful to select properties that fit our wishes. Her experience in construction was extremely helpful to us. She pointed out the positives and the negatives of each home to us. Since agreeing on a purchase, Holly has been on top of all the details needed to reach closing. It was not easy as the selling agent was a novice and needed guidance throughout the process. This all done while we were in Maine … Excellent referrals … Mary Cainfield, Southeast Settlement … Carol Simmons, State Farm Ins. (actually Lauren) … Mark, Pillar to Post … Phil Hernandez at the club … Painters etc. etc. It is no wonder she was selected as “Sales Person Of The Year” … She has more than earned this commission!!" - Larry & Linda K

    "Holly is very professional number 1, but in addition, she knows construction, location pluses and minuses and the market. We were from out of town and Holly took the time to understand our needs and dreams for a house. She lined up houses that met those criteria and showed them to us on a schedule so as not to waste too much time on anyone. If we liked a home she took us back for a more thorough look. She has continued to be responsive to our questions even months after the sale was completed. She was never too busy to respond in prompt manner. We were delighted with the process and give her the highest recommendation." - Rick C.


9 listings Days on Site (new to old)

One Ford's Colony Drive, Williamsburg, Virginia 23188
(757) 258-4000   -

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